In the current climate of large national chains, both in retail and service industries, local small businesses are searching for ways to attract new customers and clients. Social media outlets such as Facebook, Twitter and FourSquare are being used more and more as a means of networking and expanding the client base. While the attached article shows that it does not always pay off, it is a networking tool that can be both inexpensive and not time-consuming.
Do you have a small business? Are you trying to grow your customer or client base? Try setting up a Facebook page, allowing customers to check-in. When that shows up in news feeds, your visibility increases. It is a quick and free method of getting your name out to your local public.